Wiki // Bluebird Appliances [WIP]

Bluebird Appliances

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Bluebird's Corporate Logo

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Type	Public
Industry	Large appliances Small appliances Consumer electronics Homeware IoT
Key People	Albert Lichspeer (Chief Ex.)
Products	Kettles Dishwashers Washing Machines Dryers Fridge/Freezers Homewear - Stine by Richard Stine - Bliss by Felicity Hobbs
Founded	1891
Revenue	▲ 0.81Ͼ billion ($0.96 billion)
Net Income	▲ 0.19Ͼ billion ($0.23 billion)
Employees	2,000

The Bluebird brand name was registered by Lichspeer & Sons Ltd in the early part of the 20th century and was primarily used for their domestic range of polished aluminium products like frying pans, kettles, tea sets and jelly moulds.

In the 1920s, the company moved into electrical appliances including kettles, irons, heaters and steamers. They pioneered the first electric element that could be immersed in water leading to a range of products based around their "immersion element", including tea urns, kettles, steamers and coffee percolators. Later, they developed and patented a unique safety cut-out for kettles.

The Bluebird brand continued its success throughout the next few decades and became synonymous with solid, Alteran manufacturing quality and innovation.

History

First registered in 1891, the company Lichspeer & Sons Ltd was formed by a partnership between Alteran-born Joseph Lichspear and Franceska Garwood; due to a law forbidding women to form companies at the time, the company could not register Franceska Garwood within the company name. The company first began in a small workshop in the outskirts of Arcton, where both Garwood and Lichspeer spent considerable time experimenting - and then small scale production - of cast kettles, frying pans and other simple household goods.

As success grew for the partnership, the company moved to a larger - albeit still small - factory in the industrial district of Arcton in 1899. With an increased workforce and production-line, this allowed Garwood and Lichspeer to step back from the hands-on manufacturing approach they had taken thus far. With Lichspeer overseeing production, Garwood turned to experimentation - hiring a small team of engineers and designers to focus on new developments. This team at first focused on the creation and new production techniques and later a new range of productions that focused around breakthrough technologies.

One of these technologies was the immersion element; which allow for the heating of water inside an appliance - rather than applying heat directly to the exterior of the appliance. Whilst the technology was refined and perfected, it first saw its introduction in household appliances in the 1920s. Featured in a range of tea urns, kettles and even household boilers - the company's success grew. It was during this time that the brand name for these appliances - Bluebird - became a household name. Wishing to ride this success - and allow investors and customers to better identify the parent company, Lichspeer & Sons Ltd was officially rebranded in 1928.

Although the company was hit hard by the numerous recessions that arose during the 20th Century, most notably in the 1930s, 60s and 80s, the company was able to hold on, continuing to innovate the Bluebird brand with new technical innovations and influential product design.

Despite several offers from various Alteran and multi-national corporations to purchase the company; most notably Conway's repeated attempts in the 1990s, and 2010s - the company remains fiercely independent and proud of its rich heritage of product development and design.

Much of the designs of the products take inspiration from Altera itself; with many features based or inspired from designs and eras from Altera's history. The few exceptions are the "Aizcona" designs, which take inspiration from several well-known artists and designs based in Aizcona's - this design is known for its blend of traditional wood craftmanship with a matt colour palette.

Getting into the coffee-machine market in the 1950s, Bluebird products enjoyed a period of exclusivity in most coffee shops - as many cafés and restaurants had Bluebird branded coffee machines and grinders in their stores. The brand fell out of fashion in the 1980s as the company attempted to reduce costs and subsequently (albeit briefly) were known to produce sub-par products. However, the company has seen a revival in the commercial sector with many small, independent coffee-shops opting for a new brand of "retro" appliances; a gimmick swiftly copied by the larger chain-coffee shops.

As the concept of "Internet of Things" continuous to gather pace, Bluebird was admittedly slow to get on board with this trend, with the now-current Chief Executive Officer of Bluebird (distant-grandson to Joseph Lichspeer), Albert Lichspeer famously stating in 2014 that "... people don't want screens and digital complexity added to ordinary household items ...". As of 2020, Bluebird offers a variety of IoT-enabled devices, including fridge/freezers, toasters, kettles and coffee machines.

Products

Aizcona Kettle Matt Finish 1.7 Litre Limescale Filter 34.99Ͼ	Lantea Retro Kettle Gloss Finish 1.5 Litre Limescale Filter 29.99Ͼ	Lantea Dome Kettle Matt Finish 1.1 Litre Limescale Filter 29.99Ͼ
Aizcona Dishwasher Matt Finish 12 Place Settings Energy A++ Self-Cleaning 599.99Ͼ	Lantea Dishwasher Gloss Finish 12 Place Settings Energy A+ Self-Cleaning 499.99Ͼ	[img]--[/img] Aizcona Drinks Cooler Matt Finish 111L Fridge Capacity 5 Interchangable Wine Racks/Shelves Energy A+ 249.99Ͼ
[img]--[/img] Aizcona Fridge/Freezer Matt Finish 168L Fridge Capacity 40L Freezer Capacity De-odourizing Technlogy Energy A+ 449.99Ͼ	[img]--[/img] Aizcona Under-Counter Fridge/Freezer Matt Finish 62L Fridge Capacity 25L Freezer Capacity De-odourizing Technlogy Energy A+ 199.99Ͼ	[img]--[/img] Lantea Fridge/Freezer Matt Finish 168L Fridge Capacity 40L Freezer Capacity Built-in Smart Screen Energy A 599.99Ͼ

Merito non pareret. | By merit, not birth.