The Colony of Gell-Bronx is a gargantuan, orderly nation, remarkable for its barren, inhospitable landscape, frequent executions, and spontaneously combusting cars. The hard-nosed, hard-working, cynical population of 29.583 billion Gell-Bronxians are ruled with an iron fist by the corrupt, dictatorship government, which oppresses anyone who isn't on the board of a Fortune 500 company. Large corporations tend to be above the law, and use their financial clout to gain ever-increasing government benefits at the expense of the poor and unemployed.

The tiny, corrupt, moralistic, pro-business, well-organized government juggles the competing demands of Law & Order, Defense, and Spirituality. Citizens pay a flat income tax of 7.1%.

The very strong Gell-Bronxian economy, worth a remarkable 1,490 trillion cheers a year, is driven almost entirely by the private sector, which is broadly diversified and led by the Uranium Mining industry, with major contributions from Gambling, Arms Manufacturing, and Book Publishing. Average income is 50,383 cheers, but there is a vast disparity between incomes, with the richest 10% of citizens earning 342,548 per year while the poor average 2,707, a ratio of 126 to 1.

Private business has started paving paradises and putting up parking lots, small businesses are gobbled up almost daily by corporate giants, parents are held criminally responsible for their children's crimes, and political activists are routinely executed. Crime is a serious problem, possibly because it is difficult to make it through a day without breaking one of the country's many regulations. Gell-Bronx's national animal is the yankee, which teeters on the brink of extinction due to widespread deforestation.

Gell-Bronx is ranked 73,861^st in the world and 12^th in United States for Largest Publishing Industry, scoring 4,331.4 on the Bella Potter Productivity e-Index.